Digital Marketing-Learning Modules

by Tarannum ,May 18,2015 6:00 p.m.IST.

                      Video on ONLINE MARKETING MODULES 

Online Marketing /Internet Marketing/ Web Marketing/ Digital Marketing/Search Engine Marketing (SEM).

“Online marketing includes a wider range of marketing elements other than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet”. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

Online marketing can deliver benefits such as:

Reduced expenses
Effective communications
Better control
Improved customer service
Competitive advantage
Flexibility and convenience for consumers
Statistical Analytics with no extra costing
Demographic targeting
Growth in potential
Coverage Area of Digital marketing / SEM: Apart from Website planning and creation, digital marketing is a blend of:

*Search Engine Optimization (SEO)

*PPC Advertising –GOOGLE ADWORDS (search, display,video,shopping)

*Ecommerce Marketing

*Content Marketing

*Mobile Marketing

*Email Marketing

*Social Media Marketing(SMM)

*Online Display Marketing

*Affiliate Marketing

*AdSense & Blogging

*Google Analytics

Here is the brief summary to get an idea of the course modules:

SEARCH ENGINE OPTIMISATION (SEO) : Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. SEO is a technique which helps search engines to find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

 PPC (PAY PER CLICK ): Pay per click (PPC) is an internet advertising model used to direct traffic to websites thus It is defined simply as “the amount spent to get an advertisement clicked. (like google adwords : search advertising, display advertising , video advertising,shopping advertising)

ECOMMERCE MARKETING: E-commerce Marketing is also known as online shopping marketing. It is becoming more widespread as more consumers look to the Internet for purchasing decisions. Consumers has a wider variety of goods at more competitive prices.

CONTENT MARKETING: Content marketing is a strategic marketing approach focused on creating and curating valuable, consistent content to attract and retain a well clearly defined audience. Content marketing is the art of communicating & sharing valuable information with your customers and prospects without selling and thus in return, they ultimately reward us with their business and loyalty. Good content marketing makes a person stop…read… think… & feels related with the products/services of the companies.

MOBILE MARKETING : Mobile marketing is marketing on or with a mobile device, such as a smart phone/tablet etc . Mobile marketing can provide information that promotes goods, services and ideas.It can be MMS, SMS,APP based, mobile web marketing,push notification etc.

EMAIL MARKETING :  Broadly, the term is usually used to send email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately.Eg :You can easily find ecommerce promotion’s mails in your mail inbox .

SOCIAL MEDIA MARKETING (SMM): SMM refers to the process of gaining traffic through social media sites.


ONLINE DISPLAY MARKETING : Display advertising is a type of online advertising that is located on websites. It can be seen in a wide range of different formats. Eg : texts, images, flash, video and audio,banner etc.

AFFILIATE MARKETING : Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make. For display marketing, Affiliate marketing is about relationships- a relationship among three parties: ADVERTISER, PUBLISHER & CUSTOMER. Here advertiser promotes ad on publishers website, customers visiting publisher’s website often clicks to advertiser’s ad. In return, publisher gets commission and advertiser gets sale.

ADSENSE & BLOGGING : AdSense lets you earn revenue by showing relevant ads on a wide variety of online content. It can be based on  content , search, video etc. While A blog is a frequently updated online personal journal or diary. It is a place to express yourself to the world

GOOGLE ANALYTICS :Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.

Recommendations for :

ENTREPRENEUR: Before entering to the field of digital marketing, you need to understand the cost and benefit of online marketing. I hope, I have provided best solution to boost your business.

JOB SEEKERS: There are lucrative job opportunities with DIGITAL MARKETING.Job possibilities are :

SOCIAL MEDIA SPECIALIST,SEO ANALYST,DIGITAL MARKETING MANAGER, PPC EXPERT ,ECOMMERCE MANAGER, just to name a few.You can get trained from best trainers & be a freelancer (Be your own boss).

Visit:job portals , , , , , , ,  etc




Here is the solutions to your queries :

1.Do this internet marketing course is economical ?

Solution : Yes, it is affordable(maximum 50,000 INR or 850 USD)

2. Whether working professional can learn as part time course?

Solution : Yes, It is available –as online /offline mode(class room training).

3. Do this certification course has age limit ?

Solution: No

4. Where can we get these training program ?

Solution : There are many online /offline training institutes that train 5 days a week & even on weekends ( for working professional) & course duration may vary from 3-6 months.

5. what is the eligibility criteria to get enrolled to DIGITAL MARKETING course ?

Solution : No, any entrepreneur, working professional , job seeker can go for enrollment.

6. What is the basic skill set needed  before enrollment of this course?

Solution : Basic computer knowledge along with proficiency in surfing internet will be helpful in pursuing course.

Good Luck  !!

Write to tarannum at

11 thoughts on “Digital Marketing-Learning Modules”

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